How Apple Does Movies

Pirates In addition to the new product line up from Apple today, Apple also debuted its upgraded iTunes store, which will now offer up both music and movies in one interface.

Video is expected to be available in near DVD quality (640 x 480) and in Dolby Digital enabling the use of surround sound, with offerings from major movie houses such as Miramax, Pixar, Touchstone Pictures and Walt Disney Studios as well as favorings from the television studios.

TV shows and movie pricing starts @ $9.99 per video, and new releases will come in at $14.99, though users preordering new releases will get some relief with prices at $12.99.

Currently video content on the iTunes store is restricted to North American audiences, Apple says that is to change in 2007, within certain criteria.

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