Is SEO a do-it-yourself task for your business? If so, you probably already understand the importance of SEO for online success and to increase traffic to your website. By going down the DIY route, however, you are not getting the best results, you are spending more than you need to, and you are diverting resources that would be better utilised elsewhere.Do you still need convincing that bringing in professional SEO services is better than doing SEO in-house? Here are six reasons why you should go down the professional route.
1. SEO Is Complex
The complexity of SEO cannot be understated. For example, Google uses over 200 factors to rank the pages of your website in its search results. In addition, not all of those ranking factors carry the same weight, plus the specifics of those ranking factors, and the way the Google search algorithm operates, changes on an almost daily basis.
Sure, many of those changes are minor and largely unnoticeable. However, Google also releases regular major updates to its search algorithm. If you find yourself on the wrong side of one of these updates, your search rankings might drop… or worse.
You are an expert in your industry, but you should leave SEO to the SEO experts.
2. Get a Deeper Analysis and More Comprehensive Strategy
An SEO agency will go deeper in its analysis of your website as it has more knowledge and experience. This will lead to a more comprehensive strategy.
High-quality backlinking is a good example. If you dabble in SEO, you will know that back links are important along with Google Ad words Advertising Agencies. You will also know that natural and legitimate backlinks are not easy to get.
A good SEO agency will have tried and tested strategies it can use to win your website valuable high-quality backlinks.
3. You'll Get Better Results
The purpose of doing SEO is to increase your Google search rankings. This includes:
- Appearing in higher positions on Google search results pages, ideally on page one and as close to the top as possible
- Appearing on Google search result pages for a wider range of relevant keywords
An SEO agency will be able to get you better results in both the above objectives. This will lead to more traffic to your website and, ultimately, more sales.
4. You'll Get Faster Results
As you have experience of SEO, you will also know it is not a short-term fix. Instead, it’s a strategy that delivers benefits to your business in the form of better rankings and increased traffic over the medium and long-term.
That said, a professional SEO agency with a proven track record will be able to deliver tangible results for your business faster than you can on your own.
5. Utilize Your Time More Effectively
The time you spend on SEO is time you are not spending servicing your customers and improving your business. By hiring an SEO agency, you can concentrate on what you do best.
6. Improve Your Return on Investment
For many businesses, particularly local businesses, SEO is an expense. This is not the best way of viewing SEO services, however. The more effective way is to view SEO as an investment.
In other words, you should expect a return in the form of increased traffic to your website and increased sales as a result of an SEO strategy being implemented on your website.
The return on investment you get from a professional SEO provider will be a lot more than what you can achieve on your own.
What You Should Do Next
The best option for your business is to hire an expert SEO agency to develop and implement a customised strategy for your business. Local SEO agencies often deliver the best results as they will have a better understanding of your business and your customers.
