The Gadget Industry is undergoing a major makeover. People are spending an obscene amount of money personalizing their mobile gadgets, and the question is why? Why has it become so important for men and women to personalize their cell phones, PSP, digital cameras or iPods? For example, the picture on the left is of a phone that has been encrusted with gold, diamonds, and other gemstones. Prices range from $2,500 to $4,800 (ModPhone) to add some major bling to a "gadget" that will be outdated in a year or two. Is it the Hollywood factor? The fact that so many celebrities are photographed posing with their crystal covered gadgets? So we pose this perplexing question to our readers. Tell us why you, if you had the money, would spend a fortune adding bling to your gadgets.