Anything to do with Formula 1 is definitely expensive - have you taken a look at the amount they charge for concessions at any Formula 1 event? Those are even higher than what 5-star hotels charge, and the fan gear you pick up are definitely not worth the price, although you do have bragging rights to friends and family who see you wear those. Aigo's gotten off their butts to make full use of their Formula 1 racing McLaren Mercedes sponsorship by rolling out the MP5-MK3510 - a portable media player that features a 4.3" display at 480 x 272 resolution, support for RM, RMVB, AVI, FLV, DAT, MPG, MPEG and MP3, WMA, FLAC, APE with BBE and SRS file formats, an electronic book reader, an integrated FM tuner and a photo viewer. There is no word on pricing, but hopefully it won't be too expensive and neither should it be too easy on your pockets lest sub-par materials are used within.
Source: PMP Today