A company called Reactrix has taken mall floors to a new level. I noticed a neat setup at our mall while holiday shopping. On the floor was a mat or pad with a projected video game on it.
If you placed your foot near an asteroid on the mat, it would explode. Then after playing the game a bit it showed a few commercial ads but they were interactive, too.
Coca-Cola, Visa and Sprint have already grabbed this idea up and are utilizing it in their marketing plans. This interactive advertising is a great idea and I can see it in more widespread use in the future. Reactrix claims measured recall is very high with an average of 55% and a high of 72%. Aided recall was averaged at 86% with a high of 99%. Nice job, Reactrix!
You can see video demos on the site of what I experienced.