By you've probably heard that static electricity is not good when you're at the pump. Many fires have resulted from static electricity being discharged while touching the fuel pump nozzle or when a spark goes off close to fuel vapors. Static electricity is known to generate anytime you slide across the car seat or walk on carpet, which is why you tend to get zapped anytime you touch anything metal or even another human--don't you hate that? Brando's Hello Kitty Static Electricity Key Holder discharges all that unwanted static you generate so you can get back into your car shock-free. At $14.00, you're better off just touching metal to discharge, but who I am I to say this cute Hello Kitty key wouldn't work like a charm, and look good too.