I was over at Adrants, a personal favorite, and found out some interesting quips marketing teams are spawing in their creative cells. I haven't really seen many car companies launch a campaign consisting of Halloween-themed billboards and online banners. Scion is thinking outside the box, and promoting their hipster model, the Scion with the headline "Trick and Treat". According to the press release, the rationale behind the ad was to "futher communicate the brand persona of personalization through accessorization". But what I want to know is if the car comes in that Batman design?
Trick your Scion
