"Diamond Fiction" TAG Heuer’s

Diamondstag Seems Uma Thurman is peddling more high end fashion these days. Recently she graced the Louis Vuitton homepage, and now she is the spokeswoman for a more impressive campaign, the Tag Heuer "Diamond Fiction" watch. The watch looks like a red satin bracelet dripping with 879 diamonds, but as if that isn't enough, when you press a button on the side, some of the diamonds change color to red to offer the time in a digital display (54 diamonds hide LEDs that display the time). Only three pieces will be created with a value of 100,000 EUR each. {Via}

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