Mattel is trying to get ahead of the IM game but I think they are a bit behind. They have come out with a limited use IM system for children. I have two children and I'm unsure what benefits this has besides allowing me to leave my child alone while he or she IMs with family.
With this mobile electronic device, the IM-Me is designed to work only within the range of the USB dongle. This also allows parents to have control over who can be added to the all important list of people who can IM your child. It's pink and cute...and that's probably the best selling point of this device.
Coming in at $65 I'm unsure how quick this well sell, but I wish Mattel luck because I like the basic premise of this gadget. Safety.