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Benefits of SEO to Your Business

SEO is short for Search Engine Optimization. Every time you go on a search engine such as Google to look for answers, the top results you get are websites with high SEO performance. SEO can single-handedly propel your business way ahead of your competitors. Whether you are a small business or an industry player, you too can benefit from strategic SEO enhancement. Some of the benefits include.

1) Improves User Experience

User experience (UX) is a major determining factor as to whether or not a visitor will return to your website. Websites with poor UX are slower to load due to outdated technology or heavy graphics, contain irrelevant information, difficult to navigate, or are not mobile-friendly. By simply enhancing the SEO, your website will improve the overall UX for visitors. The result is visitors will stay longer on your website, more clicks, and more engagement.

2) Attracts Quality Leads

SEO is an inbound lead generator. Traditionally, most businesses use outbound marketing methods to reach out to prospects whether qualified or not. With SEO, it attracts only prospects that are interested in your business. This is one of the biggest benefits of SEO for your business. The professionals at Broadplace specialize in crafting unique SEO marketing strategies regardless of your industry. Quality leads allow you to understand your prospects and serve them better. It is an effective form of marketing.

3) It is Cheaper

Inbound marketing is a lot cheaper than outbound marketing. By focusing on quality content and improving UX, prospects are more likely to take action by themselves to visit your website rather than waiting for you to reach out to them. You end up saving on advertisement costs. With SEO, you don’t need ads. Your customers will find you organically when they search for your solutions. According to, you can reduce the cost of generating leads by up to 61% with SEO alone.

4) High Conversion Rate

When visitors enjoy the experience of going through your website, they are more likely to visit your offline store, office, or establishment. Given the quality of the leads, they are already interested in your business. All they need is a little push. And the push could come in the form of a free trial or a discount.

5) Improves Brand Awareness & Credibility

Having a higher ranking on search engine sites give the impression that your business is one of the best in the industry. The same logic applies if prospects do not find your website on the first result page. It may cause prospects to assume that you cannot afford to hire professionals to improve your SEO or do not have relevant content. As a result, your business credibility will diminish.

The benefits of SEO are numerous. SEO can continuously bring in quality leads for years as long as the keywords embedded are relevant to your business, although an annual review is recommended.  Broadplace continuously conducts extensive research to ensure that your business keywords enhance your visibility on all search engines.