If you have considered starting an eCommerce site, you have probably already read and heard a lot about SEO and how to effectively utilize SEO on your website. However, do you fully understand the role of SEO and what it will accomplish for your business? Knowing the "why" is as important as knowing the "how."
Here are three reasons you need SEO for your eCommerce site.
1. SEO allows you to build traffic organically.
While you can do a lot of marketing with online ads, growing your traffic organically is more cost-effective and more lasting. SEO allows you to increase traffic organically by guiding people who are already likely to be interested in what you have to offer to your website. While viral traffic can be exciting, it is like a flash in the pan; it's huge for a short period, and then you are right back to where you started. Organic traffic is slow growth over time, but it tends to be more meaningful because it lasts.
2. SEO ensures the right people can find your website.
SEO targets people that are already searching for terms related to your business and products. You aren't wasting time marketing to people who may or may not be interested. SEO ensures that your website is searchable through search engines. When you find the keywords and phrases that are best suited to your products and balance demand with popularity, you will be able to get your website in the top ten search results. The top ten is a sweet spot because the individual searching will be more likely to see your website and possibly choose it.
3. SEO helps you stay aware of your target market.
Researching to see what words and phrases your target marketing is using to when searching the internet reveals information about them that can be useful to you. In making sure your website is utilizing SEO to the best of your ability, you will need to stay aware of your target audience, what they like, don't like, want, and look for. You need to monitor trends that impact them and make adjustments to your strategy accordingly.
Let's say you are creating an eCommerce business centered around health because it is something you are passionate about. You are going to sell liquid supplements, protein powders, pre- and post-workout supplements, and more. The first thing you will need to do is connect with suppliers; find your liquid supplement manufacturer and your protein powder distributer. You will then need to do extensive research on your target audience. If you are someone already using these products regularly, you will likely already have your finger on the pulse of your market. However, doing research is still valuable.
Understanding how SEO works and why you need it for your eCommerce business will allow you to make the decisions that are best for your business. This may include outsourcing your SEO services. Knowing how vital SEO is to your organic growth, it may not be something you want to learn on the job. Enterprise SEO Agency can create and implement your SEO strategy while you focus on building other areas of your business.
For example, if you are starting your health and supplement business, you can focus on your suppliers and manufacturers while processing orders and leading customer care. Meanwhile, your SEO agency will be marketing your website and products and utilizing the site analytics to see what is working best and what needs to be modified. You have to be flexible with your SEO strategy because things can change quickly, and you need to be ready to make adjustments when that happens.