For such a company as Apple, with a name that so many are familiar with, it's still a great claim to be on top of the "brand" pile. You can be known as a brand for good or bad things, and overall, people are saying they put Apple in the number one spot even though they have had a few things try to slow them down.
Brandjunkie.com claims that with six out of ten questions, Apple stays on top of the rest as a name that people believe in when buying products.
They point out that innovation is of huge value to those surveyed, along with reliability and simplicity. Read up on the results over on the site and you'll see other brands mentioned like Microsoft and Nike. I enjoyed reading this article and seeing how brand names impact our society so much.