Magazines of the Future

The Magazine Publishers of America (MPA) launched a campaign that showcases a growing gallery of "faux" covers dated up to 100 years in the future, as well as portray consumers reading magazines in imagined futuristic scenes. The campaign was launched February 28, and it was delivered to advertisers and marketing leaders to show the enduring power of magazines to engage readers even decades into the future.The $40 million, three-year, multimedia campaign produced by Fallon New York is working with top Magazines to deliver some fun, futuristic themes. The campaign's tagline is "Read On", and features both print and online components.The core campaign will continue to run in advertising and trade media press, trade media websites and newsletters, national newspapers, and in MPA-member magazines through the end of 2005. Mags_1

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