From Sexbomb to Normal

Untitled2 Next time you look at a cover of a magazine and feel envy, think about this...a survey shows that every 4th girl feels under pressure by the media's beauty ideals. Last year a swedish Social Ministry lauched a web, print and video campaign called Flicka (girl) that attacks the moral mass media. Check out this interactive web ad that illustrates the real side of magazine covers. The Cover of the Metropolitan cover shows a typical young girl but the more you click the picture, the more the image starts revealing the how the image was retouched and manipulated  in order to meet the media standard beauty idea.  One of the headlines  reads "69 clicks from Sexbomb to Normal".

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